To Our Industry Friends:
RE: Court Order Stops Viance’s False Media Campaign
We are pleased to announce that on March 20, Judge Jack T. Camp of the United States District Court for the Northern District of Georgia, Newnan Division, granted a Temporary Restraining Order to Osmose, Inc. – the manufacturer of MicroPro® micronized copper preservatives – ordering its competitor, Viance LLC, to halt its negative marketing campaign against micronized copper wood preservatives.
This order pertains to the Defendant (Viance), its officers, directors, agents, servants, members and employees and all other persons in active concert or participation with the company who receive actual notice of this Order.
The Order specifically states:
- Defendants may publish any studies in their possession concerning the effectiveness of using micronized copper preservatives to treat wood.
- Defendants may not, however, claim that those studies support broad conclusions about the effectiveness of micronized copper preservatives in general. Specifically, defendants may not indicate or imply that those studies demonstrate that:
- Micronized copper preservatives are defective in general or are less effective than solubilized copper preservatives;
- Micronized copper-treated wood is subject to premature decay; or
- Structures built using micronized copper-treated wood are dangerous or pose a threat to consumers.
- Defendants may not draw their own conclusions about what the studies indicate and then attribute those conclusions to the studies themselves. Any conclusions attributed to the studies must be stated in the studies themselves.
- Defendants may not indicate or imply that any conclusions or opinions stated in advertisements concerning the effectiveness of micronized copper-treated wood are verified or endorsed by Timber Products.
“We are pleased with the judge’s decision to halt this baseless media campaign, which has negatively impacted the credibility of the entire treated wood industry,” said Paul Goydan, president of Osmose. “We look forward to resolving this issue and to the upcoming hearing scheduled to begin on May 19, when we expect to receive a continuing injunction to halt these scare tactics.”
Osmose continues to be proud of our MicroPro technology and the benefits this product brings to the consumer.
For the truth and the facts on the judge’s ruling, please visit www.treatedwoodtruth.com.